La Senza UK previously went into administration in January , closing more than 80 branches. Robert Moran of PwC, which has been appointed as joint administrator, said: "Like many other retailers, La Senza has been hit hard by the difficult economic environment and a slowdown in consumer spending.
Mr Moran added that "there are no immediate plans to close any stores" and that "staff have been - and will continue to be, paid for their work". The company behind La Senza, Marnixheath, also runs three frozen yogurt shops under the Pinkberry brand, at Westfield Stratford, Bluewater shopping centre in Kent, and Selfridges in London.
La Senza's stores in the UK are separate from those in Canada, which are unaffected by this announcement. When the chain went into administration in , Mr Paphitis mourned the decline of a "very profitable company".
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