Consumers are buying fewer carbonated sweet drinks and redirecting that money into other sweet sources: sports and energy drinks. I n an attempt to prop up their flagship sodas, companies are trying to find a middle ground, designing drinks with less sugar to appeal to consumers who are wary of sweeteners.
In Canada, a can of Pepsi Next has 26 grams of sugar or about six and a half teaspoons, which is less than the more than 10 teaspoons in a can of regular Pepsi. But the World Health Organization recently recommended less than five per cent of daily caloric intake should come from sugar. That five per cent is about six teaspoons, or approximately what is in that can of Pepsi Next.
Freedhoff says this is all about marketing, and as consumers, we fall for it. I think the less bad for you products, which are marketed as good for you or healthier is a huge component of current product placements in every aisle of the grocery store including the beverage aisle.
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